Companies do need to continue to think about security, backup's and hardware reslience though ... it's just that 'Change the way you think about IT' means that we can provide all these, and more, for a lower cost per month and with no capital expenditure.
So IT departments / managers can continue to think about these things, but know they are being taken care of, hopefully in an improved manner than previously (because of affordability) and now IT in companies can focus on adding strategic value, rather than IT Operations.
Tom
· 1 year ago
I like it also, its a big change from the previous logo, just in time from the transformation from the Shared to the Managed Hosting.
I like the concept and story behind the orange icon.
Tom
Jonathan Brazil
· 1 year ago
Hmm....
I like the thinking behind the logo and the new direction. However, if you're inviting feedback then I would have to be honest and tell you what my first impression was: When I saw an orange dot with etched out, curvy, white lines, I immediately thought of the Eircom logo.
Just my reflex to the image - there's nothing wrong with it, it just conjured up an association in my mind.
Stephen McCarron
· 1 year ago
Thanks for the feedback guys - the graphical logo will only ever really be used with the text, as per the larger image linked, the 'core' identity is still the text itself...
Paul Clerkin
· 1 year ago
Stephen - to be honest, I immediately thought of skidmarks, which is not entirely a positive concept...
Stephen McCarron
· 1 year ago
LOL ! I guess even one of the lands best branding agencies wont please all the people all the time :) :)
Steven Grant
· 1 year ago
I like the logo. Mind you I would. The new logo of oriel recruitment is quite similar!! www.oriel.ie. Best of luck with the new branding.
Stephen McCarron
· 1 year ago
Cheers Steve - like your logo too :)
Eugene
· 1 year ago
Nice article. Thanks. :) Eugene
Paul Anthony
· 1 year ago
Hi Stephen,
I'm on the fence with this one.
"represents the changing from one ‘lane’ to another - ie: changing from thinking internally and buying kit, to oursourcing to using infrastructure as a service."
I can see the team's thinking, and I get the "changing lanes bit" but unless the remainder is explained in words, you just don't pick that up, and in my opinion that is what a good logo is all about - a visual representation of a companies ethos or brand values.
You've also lost a bit of clarity in "who" it represents...how many years will this need to be in the public domain before it can be used on its own without any hosting 365 text surrounding it?
Sorry to be so negative. Just my two pennies.
Stephen McCarron
· 1 year ago
Thanks Paul, to be fair, I'm probably being unfair to Atomic by chopping off the yellow circular element of the logo - I did that myself :)
If you open the full graphic (text and all) - that is the new logo. I don't expect the orange ball to be identified with 365 for a long time, if at all, it's certainly not our intention for it to 'be' the logo, but rather a stylised 'H' that also has a little story behind it :)
Paul Anthony
· 1 year ago
Stephen - my bad. Should have clicked on your links - the full article is much better .
All Comments
Companies do need to continue to think about security, backup's and hardware reslience though ... it's just that 'Change the way you think about IT' means that we can provide all these, and more, for a lower cost per month and with no capital expenditure.
So IT departments / managers can continue to think about these things, but know they are being taken care of, hopefully in an improved manner than previously (because of affordability) and now IT in companies can focus on adding strategic value, rather than IT Operations.
I like the concept and story behind the orange icon.
Tom
I like the thinking behind the logo and the new direction. However, if you're inviting feedback then I would have to be honest and tell you what my first impression was: When I saw an orange dot with etched out, curvy, white lines, I immediately thought of the Eircom logo.
Just my reflex to the image - there's nothing wrong with it, it just conjured up an association in my mind.
Best of luck with the new branding.
I'm on the fence with this one.
"represents the changing from one ‘lane’ to another - ie: changing from thinking internally and buying kit, to oursourcing to using infrastructure as a service."
I can see the team's thinking, and I get the "changing lanes bit" but unless the remainder is explained in words, you just don't pick that up, and in my opinion that is what a good logo is all about - a visual representation of a companies ethos or brand values.
You've also lost a bit of clarity in "who" it represents...how many years will this need to be in the public domain before it can be used on its own without any hosting 365 text surrounding it?
Sorry to be so negative. Just my two pennies.
If you open the full graphic (text and all) - that is the new logo. I don't expect the orange ball to be identified with 365 for a long time, if at all, it's certainly not our intention for it to 'be' the logo, but rather a stylised 'H' that also has a little story behind it :)
:o)